There is little doubt that at the current rate of growth, blogs will replace websites as the platform of choice for people publishing online. If you are in a niche and trying to improve your position as an expert within it then you need to be blogging.
We have unearthed some interesting statistics about the power of blogs and how quickly they are becoming the site language choice of many people online. For example:
- Blog readers spend about a day a week online reading blogs. That is, the average time spent by one blog reader is 23-24 hours a week reading blogs.
- Almost 1.5 million posts are made to blogs on a daily basis.
- About one quarter of the top 100 sites in the world now are blogs. In other words, when websites once dominated this domain, blogs are now grabbing a huge slice of the top 100 market.
- Over 12 million Americans alone now maintain a blog either as a way to promote themselves and products within a niche or simply to relay their thoughts to readers. This is growing at a rapid rate each day.
- It’s expected that the term blog will overtake the term website in online talk. For example, people in the next couple of years are more likely to refer to building a blog rather than a website.
- The ability to put a blog up quickly is a major reason why people are preferring them over the static-style website. Blogging platforms are more user-friendly especially for novices making them the platform of choice for webmasters.
- Even though blogging is growing rapidly, there has never been a better time than now to “grab your slice of the pie.” The upward growth trend in blogging is likely to expode in the next two years and now is the time to get involved.
